International Growth

Your Brother In Arms

PATROKLOS offers you the following services:

  • Finding the right geographical area for your growth.
  • Designing an entry strategy.
  • Identifying and dealing with local cultural pitfalls and oppurtunities.
  • Coaching your international growth during the first stages of operations.

 

Since 1988, the partners have been engaged in a fascinating journey around the globe. Based on their cross-cultural master degrees of history and foreign languages, they are fascinated by creating constructive relationships between different cultures.

In 1988 the international adventure started with Alex's MBA study and Ann's job as program assistant of the executive business seminars at the Kenan-Flagler business school of the University of North Carolina at Chapel Hill. Interesting but challenging episodes followed in Colombia (1993-2001), Venezuela (1994-1995), Chile (1999-2001), China (2007-2009) and the United States (2009-2014).

 

Two examples of their international experiences and realisations:

 

 

Colombia faced the worst years of political and social instability in recent times. The country was not only suffering from a bad international reputation, but amongst the population, there was an atmosphere of indifference with regard to unsafety as a result of the war between rebellion groups and the government. In spite of this we succeeded in establishing stable operations of local affiliates of a Swiss (Sandoz-Clariant) and a Belgian (Agfa-Gevaert) multinational with motivated staff. In addition to their professional activities, Ann and Alex engaged in various social organisations.

 

 

 

 

 

 

 

 

 

In 2007 China, and more specifically Shanghai was the engine of the world economy. The city population (a.o. employees) was mainly interested in gathering material wealth. On the other hand, the company Alex represented was going through a cost cutting and working capital reduction drive. Managing a Chinese organization, while walking on the thin rope between cost efficiency goals and unlimited local growth, proved to be a real challenge. The situation became even more complex when the geographic scope of the operations expanded to the entire far-eastern region, where the cultural differences are enormous.

 

 

 

 

 

 

 

 

 

Having lived and worked in four different continents (Europe, North and South America and Asia), Ann and Alex have a very strong knowledge of cultural differences. Ann will assist you in assessing the cultural elements one need to take into account when engaging in business in a different and new geographic area.

 

An organization will grow and survive if it expands its market and operations from a national to an international scope. Patroklos Belgium assists you in preparing your operations and processes for international expansion. It is not only a matter of copying local best practices into other countries or cultures, it is rather a matter of cultural sensitivity and gently tweaking foreign organizational cultures without giving up your home culture and values.

 

Please read the publically available results of an Accenture study illustrating the importance of international business skills for organizations.

Accomplishments:

  • Spin off of the affiliate of Clariant from Novartis in 3 months.
  • Cash drain situation turned into a cash surplus in 1 year.
  • Merger of Clariant with Hoechst in Colombia in 6 months.
  • Realization of the required synergies in 1 year.
  • Start up of the operations of Agfa-Gevaert in Colombia in 1 year.

Accomplishments:

  • Set up of legal entities in 7 countries in 9 months.
  • Organization of back office operations of 10 affiliates in 3 months.
  • Optimization of financial processes in the entire area by means of a unique outsourcing model.
  • Reduction of the operational costs by 20%.

Bogotá, capital of Colombia, is home of one of the most impressive collections of Pre-Colombian golden artifacts in the world The "Museo de Oro" is a must when visiting this marvelous country.

The World Expo in Shanghai was the world’s third biggest events ever on which China has spent more than 4 billion dollars, twice as much as the Olympics in Beijing. It is an example of the ambition of this country to picture itself as (one of the) leading nations of the world.

 

 

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